Join Me at Yankee IABC's Social Media for MarCom & PR

Social networking tools such as Facebook and MySpace get a great deal of press, but many business professionals still aren’t sure how to incorporate them into their marketing campaigns.

I’ll be speaking at the November 18, 2008 Yankee IABC meeting on “Using Social Media for MarCom and PR.” In this interactive presentation you will learn:

• How to follow reporters / bloggers in your space by developing a social media “beat”
• The right and wrong way to pitch reporters using these new tools
• Using LinkedIn and blogs to showcase your expertise whether you’re a consultant or job-seeker
• Developing your own online “brand”

The event is being held at Babson College in Wellesley, MA, with dinner and networking from 6:00 to 7:00 PM; the presentation and Q&A is from 7:00 to 8:30 PM.

To learn more and to register for the event, visit the Yankee IABC Website.

If you’re planning on attending and you’re on Twitter, please let me know!