A Huge THANK YOU to the Yankee IABC

Social media is a hot topic — as evidenced last night by the 50+ people who braved frigid temps to attend the Yankee IABC’s dinner meeting at Babson College in Wellesley, MA.

From a presenter’s point of view, one could not have asked for a better crowd. Students, corporate communicators, marketing and PR pros, those who remember typewriters and those who did not were all actively engaged in the material.

I had a great time answering people’s questions, demonstrating Twitter, and showcasing real world examples of how social media can be and is used for business purposes.

We covered the MotrinMoms firestorm, Cisco’s viral product launch, pitching bloggers and journalists, and how Comcast is using Twitter to improve customer service.

I had a great time and could not have asked for a better venue or welcome. Thank you, thank you, thank you, Yankee IABC and to everyone who attended!

(I’m on the right in the photo — the person standing next to me is a grad student from Northeastern University who wants to start her own business. Woo hoo!)