Buy Cheap Iressa Online - No Prescription DrugStore http://www.dhcommunications.com/2008/08/how-to-generate-more-calls-and-emails-from-your-website/ Thu, 29 Jul 2010 20:41:30 +0000 hourly 1 http://wordpress.org/?v=3.0 Buy Cheap Iressa Online - No Prescription DrugStore http://www.dhcommunications.com/2008/08/how-to-generate-more-calls-and-emails-from-your-website/comment-page-1/#comment-707 Kenny Yeoh Tue, 21 Oct 2008 02:45:01 +0000 http://marcom-writer-blog.com/?p=261#comment-707 It not easy to write to explain products or services in simple terms. I means not every businesses can do so. Consultation business could be the most difficult part to explain in "lay man" terms. Especially in IT business, internet marketing consultation when most of the keyphrase that small business owners don't know about it and have to take a long time to explain what is that. It not easy to write to explain products or services in simple terms. I means not every businesses can do so. Consultation business could be the most difficult part to explain in “lay man” terms. Especially in IT business, internet marketing consultation when most of the keyphrase that small business owners don’t know about it and have to take a long time to explain what is that.

]]> Buy Cheap Iressa Online - No Prescription DrugStore http://www.dhcommunications.com/2008/08/how-to-generate-more-calls-and-emails-from-your-website/comment-page-1/#comment-706 Dianna Huff Wed, 06 Aug 2008 13:19:24 +0000 http://marcom-writer-blog.com/?p=261#comment-706 Morty, Thanks for the additional suggestion. I could have added many more ideas, but I wanted to keep the article length to a readable size. :-o Morty, Thanks for the additional suggestion. I could have added many more ideas, but I wanted to keep the article length to a readable size. :-o

]]> Buy Cheap Iressa Online - No Prescription DrugStore http://www.dhcommunications.com/2008/08/how-to-generate-more-calls-and-emails-from-your-website/comment-page-1/#comment-705 Mordechai (Morty) Schiller Tue, 05 Aug 2008 23:51:12 +0000 http://marcom-writer-blog.com/?p=261#comment-705 Dianna, Great "Quick Start Guide" web marketing plan. Only a couple of things I would mention. 1. Consider adding a dedicated Landing Page into the mix. That would be the equivalent of a sales letter or print ad which introduces and entices the reader. On that page, you can have a form for free downloads and ordering or at least a sign-up form for a newsletter subscription (with a free premium download offer for signing up). 2. Which leads me into the registration issue. I'm ambivalent about that. On one hand, I agree with David Meerman Scott and Seth Godin that it's vital to reduce the friction and make the sharing of information as smooth as possible. On the other hand, as Bob Bly has said, one of the main advantages of offering freebies is to garner names and email addresses for building a list. I think the only way to know which works better for any particular product or service is to run an A/B split test. Which boils down to what Dick Benson said: "There are only two rules in direct marketing. Rule 1: test everything. Rule 2: Refer to Rule 1". How can they all be right? You're right too! Morty Dianna,

Great “Quick Start Guide” web marketing plan. Only a couple of things I would mention.
1. Consider adding a dedicated Landing Page into the mix. That would be the equivalent of a sales letter or print ad which introduces and entices the reader. On that page, you can have a form for free downloads and ordering or at least a sign-up form for a newsletter subscription (with a free premium download offer for signing up).
2. Which leads me into the registration issue. I’m ambivalent about that. On one hand, I agree with David Meerman Scott and Seth Godin that it’s vital to reduce the friction and make the sharing of information as smooth as possible. On the other hand, as Bob Bly has said, one of the main advantages of offering freebies is to garner names and email addresses for building a list. I think the only way to know which works better for any particular product or service is to run an A/B split test. Which boils down to what Dick Benson said: “There are only two rules in direct marketing. Rule 1: test everything. Rule 2: Refer to Rule 1″.

How can they all be right?

You’re right too!

Morty

]]> Buy Cheap Iressa Online - No Prescription DrugStore http://www.dhcommunications.com/2008/08/how-to-generate-more-calls-and-emails-from-your-website/comment-page-1/#comment-704 Dianna Huff Tue, 05 Aug 2008 19:37:43 +0000 http://marcom-writer-blog.com/?p=261#comment-704 Alina, Yes, I give the same advice to people about making sure the home page copy explains what you do. Here is an article I wrote on the topic: http://www.dhcommunications.com/free/mcn070408.htm Alina, Yes, I give the same advice to people about making sure the home page copy explains what you do. Here is an article I wrote on the topic: http://www.dhcommunications.com/free/mcn070408.htm

]]> Buy Cheap Iressa Online - No Prescription DrugStore http://www.dhcommunications.com/2008/08/how-to-generate-more-calls-and-emails-from-your-website/comment-page-1/#comment-703 Alina Popescu Tue, 05 Aug 2008 13:43:33 +0000 http://marcom-writer-blog.com/?p=261#comment-703 Hi Diana, I have to say of your second step, using clear and simple words to explain a product or service is the most important part. Most business are so caught up in coming with a new way to express themselves, in setting their product apart through a tag line with a twist and using smart phrases to wrap it all up, that they almost never stop to ask themselves if someone reading their fancy content would understand what it is they're supposed to buy. I would also add keeping an eye on where you place the explanation. If the home page is a total enigma and the first time visitor needs to visit different pages to find out what you sell, most of the new comers won't even bother. I saw something like this once, a nice photo, jungle sounds and i couldn't tell what the product in the bottle was. Anyway, I searched and it had nothing to do with what I initially assumed the bottle contained :) Alina Hi Diana, I have to say of your second step, using clear and simple words to explain a product or service is the most important part. Most business are so caught up in coming with a new way to express themselves, in setting their product apart through a tag line with a twist and using smart phrases to wrap it all up, that they almost never stop to ask themselves if someone reading their fancy content would understand what it is they’re supposed to buy.

I would also add keeping an eye on where you place the explanation. If the home page is a total enigma and the first time visitor needs to visit different pages to find out what you sell, most of the new comers won’t even bother. I saw something like this once, a nice photo, jungle sounds and i couldn’t tell what the product in the bottle was. Anyway, I searched and it had nothing to do with what I initially assumed the bottle contained :)

Alina

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