Five B2B MarCom Strategies to Increase Sales Now — Free E-Book!
Five B2B MarCom Strategies to Increase Sales Now – You can download this e-book now. No registration required!
YouTube. Twitter. Blogs. Podcasts. White Papers. Search. Direct Mail. Trade shows. Webinars. Networking. TV commercials. Prints ads. LinkedIn. Facebook. Digg.
Some days I want to scream, “STOP!”
To say that marketing today is fractured and fragmented is a total understatement.
Where are people (our customers and prospects) congregating? How do we reach them? What works? What doesn’t?
Does it make sense to run ads in trade publications? No wait, maybe we should dump all our money into search. But wait, some gurus are still advocating direct mail and white papers.
What’s a marketing professional to do?
My new e-book, Five B2B MarCom Strategies to Increase Sales Now, won’t help you decide the best channel for disseminating your messages.
But, it will help you with strategy. That’s because no matter what the communication channel, the strategies for developing messages and campaigns that resonate with buyers and customers have remained the same:
1. Understand your target market
2. Determine your campaign objectives before you start writing
3. Integrate online and offline tactics
4. Build your Website around what Buyers and Prospects want
5. Focus on your Customer, not on your company
These strategies aren’t rocket science but in today’s fragmented marketing world, they’re often forgotten in the rush to get a campaign out the door.
You can download this e-book without having to register, provide your name, nada, nothing.
I hope you enjoy it. I enjoyed putting it together!
August 13th, 2008 at 11:38 am
Dianna, This looks awesome. Congrats!
August 13th, 2008 at 12:55 pm
Thank you, David! Wonderful praise coming from you!
August 13th, 2008 at 12:56 pm
Bravissimo, Dianna! See my post about it at http://www.thebranddame.com.
August 13th, 2008 at 1:40 pm
Lyn, Thank you! You are awesome!
August 14th, 2008 at 11:17 am
Dianna, this e-book is fantastic! As I read it last night, I couldn’t help but think, “Wow, this is the book I should have written!”
You beat me to it!
One of the things I find difficult about writing on the topic of B2B marketing is that there’s so much to say. The question becomes: where do you start? And how do you narrow down your advice to a few salient points?
Well…you’ve done it here — and you’ve done an excellent job of it. In fact, this e-book could easily serve as a planning platform for marketing teams looking to make big improvements in a tough economy (or any economy).
I particularly enjoyed reading your treatment of strategies #1 (understand your audience) and #2 (determine your campaign objectives). As basic as these concepts are, too often they’re the missing ingredients in B2B marketing efforts. Seems like no one wants to take the time anymore. Yet these 2 strategies have never been more important.
Again, excellent job. Congrats!
August 14th, 2008 at 7:31 pm
Ed — Thank you! Wow! I’m honored!
August 20th, 2008 at 6:38 pm
Hi Dianna,
You did a really nice job on this – what a handy reference!
September 8th, 2008 at 12:08 am
Excellent job Dianna! VERY helpful and beautifully laid out. Awesome stuff!
September 8th, 2008 at 12:32 pm
Phil,
Thank you!
September 9th, 2008 at 5:09 pm
Hey, Dianna -
You new ebook is terrific … beautiful design & excellent information.
(I especially love Strategy # 5 … and the info you “uncovered” by asking your client for the interesting reality behind the vague & boring!)
Good for you.
Congrats!
September 9th, 2008 at 5:42 pm
Sponge — Thank you! I’m really glad you found it useful.
September 12th, 2008 at 3:11 am
[...] customers and buyers and what they want. In fact, I developed a free e-book on this very topic, Five B2B MarCom Strategies to Increase Sales Now. It includes eight strategies for getting to know your prospective [...]
October 2nd, 2008 at 3:44 pm
Thanks Diana,
This was a great refresher and even had a few tidbits I didn’t know – appreciate all the references to your sources at the end.
Cheers,
KK
October 2nd, 2008 at 6:25 pm
Thanks, Kristen!
April 1st, 2009 at 4:05 am
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December 4th, 2009 at 9:57 am
Thanks Diana,
This was a great refresher and even had a few tidbits I didn’t know – appreciate all the references to your sources at the end.
Cheers,