Joyce — I love that iCarly episode and like you was amazed at how they used the iCarly web show to talk about marketing, product endorsement and maintaining trust with one’s audience.

I had to laugh when I received this email, as just the other day I was watching iCarly with my daughter and connected the extent of marketing opportunities with the show. We watch the show daily and the one in particular that stood out to me was the episode with sports shoes that included ‘WiFi’ and many other ‘useful’ tools. The show was hilarious in how the iCarly used her Web show to tout about the shoes (speaker endorsement) and then realizing the shoes were horrible, used her show to discount the shoes and ‘win’ back her audience.”What power!” Is what I thought and how amazing technology is changing everything we know about marketing right before our eyes.

Thanks for sharing your insight on this show, it made me realize that I’m not alone in my observations.

Joyce Foster

However, reaching this younger generation is going to get more and more complex and I’m glad I’ll probably be sailing in the sunset by that time, because it’s overwhelming to think about what marketing will look like then!

In today’s terms, buyers/consumers are accessing different venues for information – but, in my opinion, what still drives purchases are companies that are well-branded. Even if you’re propogating your company name with major Google ad words, consumers still tend to click on companies they at least kind of know, trust and can depend on as go-to resources.

How to build all of that? Consumers are in the “instant gratification” mode all the time, and they want education/info spoon-fed to them to avoid wasted time. Suppliers who educate (through webinars, eBooks, white papers – & don’t forget about print advertising, which is still one of the top three marketing venues that build brand) and make it easy for consumers to get the critical info they need, will win and keep the business.

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