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May 18th, 2008 at 9:23 pm
Dianna,
Thanks for the thumbs up!
Just for the record, I wrote the scripts in collaboration with CYBRA’s VP for Solutions, Sheldon Reich.
One interesting hitch came up, one that anyone considering YouTube for B2B marketing should be aware of: We kept hearing from people in offices where YouTube was blocked on their computers. The offices also blocked the YouTube streams, even where a player was embedded in another website (like the one you added into your blog). We had to start giving the address of the MarkMagic landing page: http://www.markmagic.com as an alternative way for people to view the videos. Naturally, this also affected the number of page views on YouTube.
I don’t know what Google can do about it, maybe set up a separate site that filters any non-business content. How about BizTube?
May 18th, 2008 at 10:10 pm
Morty,
Actually, the WSJ wrote about this very issue a few months ago. Here is my blog post on it: http://marcom-writer-blog.com/?p=215
May 18th, 2008 at 10:19 pm
Dianna,
Maybe we should launch our own business video site!
Morty
June 9th, 2008 at 12:02 pm
[...] agree with Marjorie, and as Morty Schiller has posted previously in a comment, YouTube could have a business filter or perhaps start a BizTube site for [...]
September 13th, 2008 at 10:43 pm
Like the “BizTube” angle, but seems to be taken already: http://www.BizTube.tv and trade marked!
Business video definitely the way forward to monetizing videos online. Guess though a video production model needs to be included as it is inevitable that businesses would want a more upmarket production than than a video taken on a mobile phone and put up on YouTube.