How to Track Constant Contact Newsletter Subscribers via Google Analytics

The more I learn about Google Analytics (GA), the happier I become.

For weeks now I’ve been wracking my brains trying to figure out how to track where my newsletter subscribers come from (i.e. my blog or my Website).

The problem is, I can track visitors to both my blog and my Website, and I know the number of newsletter subscribers, but I don’t know which generates more subscribers — the blog or the Website. That’s because the Constant Contact subscription form is an outbound link — something you can’t track in GA.

Thank goodness for Google. You have a question about *anything,* just type it into Google and you’ll find the answer.

Rich Brooks, of flyte new media, posts how to set up the CC / GA tracking code in his blog post, “Track Email Newsletter Subscribers Via Google Analytics.” (Small world: I interviewed Rich last year for a Constant Contact Business Partner case study.)

You can also use GA’s special tracking code to track PDF downloads– something important to know if you’re offering a free e-book or white paper.

If you haven’t already, be sure to purchase the fabulous book, Google Analytics 2.0 by Jerri L. Ledford and Mary E. Tyler. I reviewed it in the latest issue of my last MarCom Strategist newsletter.