Think Viral Marketing is for Hip 20-somethings? Think Again.

Two days ago I met with two gentleman to talk about developing a new Website for their firm.

The meeting progressed as these types of meetings usually do: we talked about their business, their objectives, and how they wanted to communicate their message.

The discussion had one crucial difference, however. On the conference table, front and center, sat David Meerman Scott’s book, The New Rules of Marketing and PR.

The two gentleman had read the book cover to cover and had digested its message to their very core.

Consequently they interlaced much of David’s wisdom in their discussion about what they wanted with regard to their new site.

I wanted to stand up and cheer when one of them said, “What David says, and we totally agree with, is that it’s all about the customer, not our egos.” Hooray!!!

Which is why I am very pleased that David has issued a new free e-book, “The New Rules of Viral Marketing: How word of mouse spreads your ideas for free.”

I have to admit, viral marketing scares me a bit. I do associate it with hip “buzz marketing” agencies who can put together clever campaigns that burn through the Internet.

I changed my mind after reading David’s e-book.

Suddenly my fingers were itching to write down the ideas that came to me as I raced through his content.

You don’t have to be a hip, 20-something, Starbucks drinking, Twitter using, Facebook addict to make viral marketing work for you. No, all you need is some time to think out a campaign, a modest budget, and this is key — an understanding of how viral marketing works.

This is the piece David gives you in his new e-book. I’m not going to spoil the fun by telling you what he writes about. Download the book for yourself — and then put together your viral campaign.