Join Me Next Week on the IAOC Blog

I’m the featured guest blogger next week at the International Association of Online Communicators blog where I’ll be talking about SEO voodoo search engine friendly copy.

In his introduction of me at the blog, Morty Schiller writes, “Is SEO magic? manipulation? a myth?”

It’s none of the above, Morty. It’s really about giving people content that helps them make decisions.

Case in point, I received this email from my client, Dr. Helaine Smith, this morning.

I had a woman come in yesterday. She works across the street and was looking for a cosmetic dentist. Her boss told her I was great, but she looked up “cosmetic dentists boston” in Google first, found me, read all about me and then called. So even my storefront sign did not get to her — it was the web.

She accepted my treatment plan and booked her appointment in ten minutes. Thanks!

What’s really significant is that Dr. Smith’s patient wasn’t swayed by her boss’ referral — she went to the Web and only when she found Dr. Smith’s site (which is optimized) did she call.

So no mojo or voodoo — just good copy that’s optimized!

Want to know more about how to develop search engine and people friendly copy? Join me at the IAOC blog next week.