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June 27th, 2007

B2B E-Newsletters Great Way to Remain Top of Mind

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Karen Gedney, ClickZ’s B2B email marketing expert, interviewed me for her most recent column, “Missed B2B Email Opportunities.”

Karen writes:

An e-newsletter can keep you in the game throughout a long consideration process. For example, a recent Enquiro Search Solutions study cites that although the top influencer of the B2B purchasing decision is the vendor’s own Web site, other online influencers are important, such as trade publications, business publications, and opt-in e-mail.

While prospects review your Web site, they’re likely to opt in for your e-newsletter, allowing you to begin the sales conversation at the height of their research process and throughout an extended buying cycle.

My e-newsletter continues to be one of the best methods I have for remaining top of mind with prospects and customers. I still receive calls every month that begin, “I’ve been getting your newsletter for some time now and have a project . . . . “

Excellent article, Karen, and thank you!

Filed under B2B E-newsletters, B2B Marketing | 2 Comments »
Posted by Dianna Huff

Feedback on “B2B E-Newsletters Great Way to Remain Top of Mind”

  1. John Matthew Says:
    June 27th, 2007 at 10:04 am

    I think e-newsletters are a good way of keeping in touch with your customers. I wrote an e-newsletter for an e-commerce company I worked for and it did a good job of pulling in leads.

    J

  2. Dianna Huff Says:
    June 27th, 2007 at 10:53 am

    John — Yep, I agree! Thanks for stopping by.

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