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	<title>Comments on: A+ Ad Promoting White Paper; D+ URL</title>
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		<title>By: Consider Users When Adding PDFs to your B2B Website &#124;</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Beckman</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Lynch</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael A. Stelzner</title>
	<atom:link href="http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/</link>
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		<title>Comments on: A+ Ad Promoting White Paper; D+ URL</title>
	<atom:link href="http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/</link>
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		<title>By: Consider Users When Adding PDFs to your B2B Website &#124;</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Beckman</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Lynch</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael A. Stelzner</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comments on: A+ Ad Promoting White Paper; D+ URL</title>
	<atom:link href="http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/</link>
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	<item>
		<title>By: Consider Users When Adding PDFs to your B2B Website &#124;</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Beckman</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Lynch</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael A. Stelzner</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comments on: A+ Ad Promoting White Paper; D+ URL</title>
	<atom:link href="http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/</link>
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	<item>
		<title>By: Consider Users When Adding PDFs to your B2B Website &#124;</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Beckman</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Lynch</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael A. Stelzner</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comments on: A+ Ad Promoting White Paper; D+ URL</title>
	<atom:link href="http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/</link>
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	<item>
		<title>By: Consider Users When Adding PDFs to your B2B Website &#124;</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Beckman</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Lynch</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael A. Stelzner</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comments on: A+ Ad Promoting White Paper; D+ URL</title>
	<atom:link href="http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/</link>
	<description></description>
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	<item>
		<title>By: Consider Users When Adding PDFs to your B2B Website &#124;</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Beckman</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Lynch</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael A. Stelzner</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>Comments on: A+ Ad Promoting White Paper; D+ URL</title>
	<atom:link href="http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/</link>
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	<item>
		<title>By: Consider Users When Adding PDFs to your B2B Website &#124;</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Beckman</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Lynch</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael A. Stelzner</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comments on: A+ Ad Promoting White Paper; D+ URL</title>
	<atom:link href="http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/</link>
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	<item>
		<title>By: Consider Users When Adding PDFs to your B2B Website &#124;</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Beckman</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Lynch</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael A. Stelzner</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comments on: A+ Ad Promoting White Paper; D+ URL</title>
	<atom:link href="http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/</link>
	<description></description>
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	<item>
		<title>By: Consider Users When Adding PDFs to your B2B Website &#124;</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-1864</link>
		<dc:creator>Consider Users When Adding PDFs to your B2B Website &#124;</dc:creator>
		<pubDate>Mon, 05 Apr 2010 15:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-1864</guid>
		<description>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</description>
		<content:encoded><![CDATA[<p>[...] Blog post: A+ Ad Promoting a White Paper: D+ URL [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt Beckman</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-317</link>
		<dc:creator>Matt Beckman</dc:creator>
		<pubDate>Mon, 20 Oct 2008 20:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-317</guid>
		<description>Dianna,

Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is http://www.inspiredseason.com (It directs you to our website, but directly to the promotional page).

I would love to discuss more about this or receive any feedback to make this better!

Thank you for your time.

Matt Beckman</description>
		<content:encoded><![CDATA[<p>Dianna,</p>
<p>Great article.  Here at Gonzaga University Athletics we have created a web based marketing campaign that I feel learns from your above article.  The link is <a href="http://www.inspiredseason.com" rel="nofollow">http://www.inspiredseason.com</a> (It directs you to our website, but directly to the promotional page).</p>
<p>I would love to discuss more about this or receive any feedback to make this better!</p>
<p>Thank you for your time.</p>
<p>Matt Beckman</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-316</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Sun, 24 Jun 2007 09:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-316</guid>
		<description>Eric,

Glad you like the blog. I got your email -- just haven&#039;t responded yet due to being on a major deadline. ;-o</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Glad you like the blog. I got your email &#8212; just haven&#8217;t responded yet due to being on a major deadline. ;-o</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric Lynch</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-315</link>
		<dc:creator>Eric Lynch</dc:creator>
		<pubDate>Fri, 22 Jun 2007 23:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-315</guid>
		<description>Diana,

Thanks for the great post - and all the great info you share here on your blog. You and I haven&#039;t met, but you&#039;re one of my copywriting heros.

Eric Lynch
B2B Copywriter</description>
		<content:encoded><![CDATA[<p>Diana,</p>
<p>Thanks for the great post &#8211; and all the great info you share here on your blog. You and I haven&#8217;t met, but you&#8217;re one of my copywriting heros.</p>
<p>Eric Lynch<br />
B2B Copywriter</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-314</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-314</guid>
		<description>Rob, Nice to see you -- and yes, I was being nice, but like I said in another post, I am a nice person. :-)</description>
		<content:encoded><![CDATA[<p>Rob, Nice to see you &#8212; and yes, I was being nice, but like I said in another post, I am a nice person. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rob</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-313</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Fri, 22 Jun 2007 17:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-313</guid>
		<description>It&#039;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#039;s like throwing $$ out the door.
Where did the focused landing page go? A &quot;D+&quot;...you&#039;re being generous.:-)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a beginner rule to NOT set any ad to the Homepage. In fact, a Google Sponsored AdWords conference made a stop in the area and underscored this. It&#8217;s like throwing $$ out the door.<br />
Where did the focused landing page go? A &#8220;D+&#8221;&#8230;you&#8217;re being generous.:-)</p>
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		<title>By: Dianna Huff</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-312</link>
		<dc:creator>Dianna Huff</dc:creator>
		<pubDate>Thu, 21 Jun 2007 20:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-312</guid>
		<description>Mike,

I hunted around for your post on using the word &quot;free&quot; but couldn&#039;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. ;-)

Dianna</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I hunted around for your post on using the word &#8220;free&#8221; but couldn&#8217;t find it. I wanted to link to it. That is why I made the comment. I should have put a winkie. <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Dianna</p>
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		<title>By: Michael A. Stelzner</title>
		<link>http://www.dhcommunications.com/2007/06/a-ad-promoting-white-paper-d-url/comment-page-1/#comment-311</link>
		<dc:creator>Michael A. Stelzner</dc:creator>
		<pubDate>Thu, 21 Jun 2007 15:07:29 +0000</pubDate>
		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=142#comment-311</guid>
		<description>Hey Dianna;

Great article.

All white papers are free, but I don&#039;t blame them for using the &quot;F&quot; word because us marketing folks know it works.

:)

Mike</description>
		<content:encoded><![CDATA[<p>Hey Dianna;</p>
<p>Great article.</p>
<p>All white papers are free, but I don&#8217;t blame them for using the &#8220;F&#8221; word because us marketing folks know it works.<br />
 <img src='http://www.dhcommunications.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Mike</p>
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