January 24th, 2007
YooHooo Bob Parsons!
Hey Bob,
Read your interview in today’s WSJ (Marketplace, B6A) about your Super Bowl advertising and your blog and had to respond.
Pssst . . . when I think of GoDaddy, I do not think of the “GoDaddy Girl.”
As a small business owner (and a smart woman to boot), I use GoDaddy because:
1) I can buy domain names for a good price (long story short — you’re cheaper than Network Solutions).
2) Your customer service is pretty darn good.
3) Your domain manager console is easy to use.
Keep up the good work. I really do like your company, products, and service — just not your Super Bowl ads.
February 2nd, 2007 at 4:37 pm
Hi Dianna – great blog! I have to agree with you on the ROI for a Super Bowl ad – just how many domain names does Go Daddy need to sell to pay for the cost of creating, producing and airing just one 30 second spot on Sunday? I don’t know the exact number, but it’s a lot!
When I first saw the Go Daddy Girl spot, I remembered it after the game, but had no clue what was being advertised. I guess the “shock value” threw me off (of course, being from Minnesota, we don’t dress like the Go Daddy Girl this time of year, so maybe that was what caused me to do a double-take). Like you, I use Go Daddy, but not because I associate the company with the Go Daddy girl. (According to Ad Age, Go Daddy will have 3 spots this year, at least one featuring Danica Patrick along with the Go Daddy Girl).
On the other hand, the residual exposure Go Daddy gets from these risque’ commercials throughout the blogosphere and the media in general gives them a huge boost in brand recognition and web visitors … but enough to pay back an investment as large as a Super Bowl spot or 3? I’m not sure the math proves the case.
Keep up the great newsletter and blog!
February 2nd, 2007 at 8:17 pm
[...] (The newsletter is a take-off from a blog post I did earlier in the week.) [...]