A HUGE thank you to Michael Stelzner

MarketingSherpa’s new special report, “How To Syndicate Your White Paper Successfully” is now live.

I have to thank Michael Stelzner, founder of WhitePaperSource, and fellow blogger, for his help. He gave me the names of people I needed to interview at the major syndication sites, helped me with the ins and outs of the network partnerships (i.e. TechTarget owns Bitpipe), and gave me a GREAT interview on how to actually write effective white papers.

On a related note, I have to give a plug for blogging and how it can help your business. 

Previous to “meeting” Michael, I subscribed to his e-newsletter but really didn’t know *who* he was. A few months ago he sent me an advanced copy of his book (Writing White Papers: How to Capture Readers and Keep Them Engaged). I then found his blog and we’ve been email/blog buddies since.

So of course, when Anne Holland assigned the white paper article, he was the first person I called.

 

*That’s* the power of blogging.

Michael, thanks again for your help with my article! (Sending hugs and kisses your way — xoxoxoxoxo)